Click-through rate (CTR) is a digital marketing metric that measures the percentage of people who click on a specific link, advertisement, or email after seeing it. It is primarily used to gauge how effectively an online campaign captures target audience attention and drives immediate user action. How CTR is Calculated
The formula for CTR is highly straightforward and relies on two variables: clicks (actions taken) and impressions (how many times the item was viewed).
CTR=(Total ClicksTotal Impressions)×100CTR equals open paren the fraction with numerator Total Clicks and denominator Total Impressions end-fraction close paren cross 100
Example: If a promotional search ad is displayed 1,000 times (impressions) and 50 people click it, the CTR is 5%. Why CTR Matters
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