A target audience is the specific group of consumers most likely to want your product or service, making them the main focus of your advertising and marketing campaigns. Instead of trying to speak to everyone—which often results in reaching no one—defining a target audience allows businesses to spend their budget efficiently on people with high purchase intent. Target Audience vs. Target Market
While often used interchangeably, these two concepts operate on different scales:
Target Market: The broad, overall group of consumers a company plans to sell to. Example: All marathon runners.
Target Audience: A smaller, highly specific subset within that target market being served a particular advertisement or campaign. Example: Runners participating specifically in the Boston Marathon who need new shoes. Main Types of Audience Segmentation
Marketers group audiences using four primary pillars of data:
+———————————————————————–+ | AUDIENCE SEGMENTATION | +——————-+——————-+—————+—————+ | Demographic | Psychographic | Behavioral | Geographic | | | | | | | • Age | • Values | • Purchasing | • Country | | • Gender | • Interests | habits | • Region | | • Income | • Lifestyles | • Brand | • City | | • Profession | • Opinions | loyalty | • Climate | +——————-+——————-+—————+—————+ How to Find Your Target Audience – Marketing Evolution
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